Tag Archives: 34th St. Partnership

Miracle on 34th St – Blast from the Past!

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This week, our Northeast Sales Manager, Phil Sheldon, was in New York visiting a few customers. He had an opportunity to revisit our products on the streets of New York, that we delivered nearly 15 years ago, and see how well the planters are holding up.

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34th St. Partnership Planters NYC

Back in 2002, we rotationally molded custom LLD polyethylene planters for the 34th St. partnership, a business improvement district in midtown Manhattan. We began working with their designer, Ignacio Ciocchini, as he was looking at various materials for the pots. He started the discussion assuming the pots would be made in FRP fiberglass. We convinced him that plastic could be done attractively, and be far more durable than the fiberglass.

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The planters are still there and will celebrate 15-years on New York city streets. They look remarkably fresh, given the traffic levels that they have to withstand. They all look like they could use a good cleaning (lots of splotches, likely from dirt that has splashed up from the sidewalk or the street). Because we used a custom green matrix finish, the dirt isn’t as noticeable as it would be on a solid-color pot.

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Planters in front of Penn Station, NYC

The planters see a lot of abuse and are subject to everything that happens on the sidewalk. They are in many places, in front of hotels with the luggage carts that may bump into them, as well as Madison Square Gardens above Penn Station. Even with all the abuse, the planter units have very little scuffing or physical damage – just a lot of grime.

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These pots replaced custom cast concrete planters, that only lasted a few years. That is a testament (a miracle, have you) to the durability of the material in a extremely taxing environment!